24.2.06

Not where you fuckin' are, that's where

Where the bloody hell are you?

Oh. My. God.

That is without any shred of a doubt the most embarrassing advertising campaign I've seen in years. But it's accurate, portraying as it does (just like those Paul-Hogan-Bonzer-Ocker-Redneck Wonderland ads of the 80s, something The Times slyly mentions in passing) "Australia as a nation of happy simpletons". But of course the debate here centres on the complete non-event of whether the word "bloody" should've been used or not. Who gives a fuck.

More puke-inducing is that, of course, almost everyone in the ad is white Anglo-Saxon (except for a couple of token Aboriginals who, according to the ad, have been "rehearsing" dance for 40.000 years. Not been victims of mass genocide and expropriation, you understand); the fact that 85% of the Australian population don't actually live in the bush (because IT'S TOO FUCKING INHOSPITABLE); that peculiarly Australian sense of belligerence and aggression inherent in the phrase "Where the bloody hell are you?" (nicely illustrated by Peter Costello who just yesterday expressed his desire to jackboot non-Anglos into total subservience to Whitey with the current mantra of this nation: "We have to preserve a way of life that makes us the greatest country in the world." Australia "the greatest country in the world" - try not to laugh at that...); or... or.... or...

Ah, who cares anymore.